The short version
This summary is for convenience only and is not a substitute for the full terms below. If there is any conflict, the full terms governs.
- We photograph your property and build your guest page, marked photo spots and reel kit, and we host it for you.
- You can use the photos and clips of your property anywhere. We keep the right to use them to run and promote the service unless you ask us not to.
- After any included period, the subscription is NZ$29 per property per month (or the local-currency equivalent). You can cancel any time.
- Guest-created content (the reels and photos guests make) is only re-used by you with that guest’s host-sharing permission. StayReel marketing requires a separate, explicit permission from the guest.
- We can’t promise more bookings, occupancy or social-media results. We provide the content and the tools; results depend on many things outside our control.
- By completing onboarding and ticking the box, you confirm you’re allowed to have the property photographed and to agree to these terms.
1. About these terms
1.1 Who we are. StayReel (“StayReel”, “we”, “us”, “our”) provides the service described below. “You” and “Host” means the person or business that buys the service for a property.
1.2 Agreement. These Host Terms of Service, together with the order/checkout you complete and our Privacy Policy, form the agreement between you and us (the “Agreement”). By completing onboarding, ticking the acceptance box, paying, or using the service, you agree to them. We record the version of these terms you accepted and the date and time.
1.3 Regional terms. Country- and state-specific terms are set out in the Regional Annex at the end. Where the Annex applies to your location and conflicts with the main body, the Annex prevails for you.
2. Definitions
Property: the accommodation you nominate for the service.
Shoot: the photography/videography session we carry out at the Property under your chosen tier.
Property Content: the photos, drone clips, walkthrough footage and other media we capture of the Property and deliver to you.
Guest Page: the guest-facing marked photo spots, capture flow, auto-generated reel and related pages we create for the Property.
Guest: a person staying at, or invited to, the Property who uses the Guest Page.
Guest Content: photos, videos and reels created by a Guest using the Guest Page.
Platform: the StayReel software, websites, templates and systems.
Subscription: the ongoing monthly service (hosting, analytics, content rights and refreshes).
Setup Fee: the one-off fee for your chosen tier (for example Essentials, Signature, Cinematic).
3. Eligibility and your authority
3.1 You confirm that you are at least 18 years old and are entering into this Agreement in the course of a business (for example, letting or managing short-stay accommodation).
3.2 Right to permit the Shoot. You confirm that you own the Property or are authorised to manage it, and that you have all rights and permissions needed for us to attend, photograph and film the Property and to create and operate the Guest Page. If you are a property manager, you confirm you are authorised to bind the owner to the relevant parts of this Agreement.
3.3 You are responsible for obtaining any consent required from co-owners, tenants, neighbours or others before the Shoot.
4. The service we provide
4.1 What’s included. Depending on the tier you buy, the service may include a Shoot (or a guided self-shoot), production of your Guest Page and marked photo spots, an auto-generated reel for Guests, printed materials (links, QR codes and cards), hosting, an analytics dashboard, periodic reports, and seasonal refreshes. The specific inclusions are those described at checkout for your tier.
4.2 Photographers and subcontractors. We may carry out the Shoot ourselves or engage photographers or other subcontractors to do so on our behalf. We remain responsible to you for the service under this Agreement.
4.3 Timeframes. We aim to deliver your Guest Page and kit within a reasonable time after the Shoot, but any timeframes we give are estimates, not guarantees, and can be affected by weather, access, drone-airspace approvals and other factors.
4.4 Changes. We may improve or change the Platform and the service from time to time. We won’t materially reduce the core service you’ve paid for during a paid period without offering you a reasonable alternative or a refund of the affected fees.
5. The Shoot and access
5.1 Access. You are responsible for arranging safe, lawful access to the Property for the Shoot and for the accuracy of the access details you give us (for example, the address, entry method, codes and any key-holder or contact). No one needs to be present, but if access fails because the details you gave were wrong or out of date, clause 5.4 may apply.
5.2 Safety and the site. You are responsible for telling us about hazards (for example, alarms, pets, pools or unstable areas) and for the condition of the Property. You should secure valuables and remove or warn anyone who does not wish to be photographed; we are not responsible for items or people captured incidentally where you have not told us in advance.
5.3 What we won’t show. We will use reasonable efforts to keep out of frame anything you flag in onboarding (for example, a neighbouring property or a private room).
5.4 Rescheduling and wasted trips. You may reschedule a Shoot with at least 48 hours’ notice. If a Shoot can’t go ahead because of no access, unsafe conditions or a cancellation with less than 48 hours’ notice, we may charge a wasted-trip / rebooking fee to cover our costs; the amount will be shown at checkout or notified to you in advance.
5.5 Drone operations. Any drone work is subject to applicable aviation rules and airspace approvals. We may omit drone elements where these can’t lawfully be obtained, and will tell you if so.
6. Fees, payment and taxes
6.1 Setup Fee. The Setup Fee for your tier is payable up front at checkout (card payments are processed by our payment provider, Stripe).
6.2 Subscription. Unless your tier includes a free period, the Subscription is NZ$29 per Property per month (or the local-currency equivalent), billed monthly in advance. Property managers: the first 10 doors at the standard rate, then NZ$10 per additional door. Any included periods are as described at checkout for your tier, after which the Subscription continues at the standard rate until cancelled.
6.3 Auto-renewal. The Subscription renews automatically each month until cancelled under clause 7.
6.4 Price changes. We may change fees on at least 30 days’ notice, taking effect from your next billing cycle. If you don’t accept a change, you may cancel before it takes effect.
6.5 Taxes. Fees are stated exclusive of tax. You are responsible for applicable taxes, including GST in New Zealand and Australia, and any sales or other taxes in the United States, which we will add where required by law.
6.6 Failed or late payment. If a payment fails, we may retry, suspend the service (including the Guest Page) and/or charge reasonable recovery costs as permitted by law.
7. Subscription term and cancellation
7.1 The Subscription is month-to-month. You can cancel at any time, effective at the end of your current billing period. We don’t charge a cancellation fee.
7.2 Effect of cancellation. When the Subscription ends, the Guest Page and live links may be deactivated and we may stop hosting and updating them. You keep the Property Content we have already delivered to you, in line with clause 8.
7.3 Refunds. Except where required by law (including the consumer guarantees in the Regional Annex), the Setup Fee is non-refundable once the Shoot has taken place, and Subscription fees already paid for the current period are non-refundable.
8. Content and intellectual property
8.1 Our Platform. We own the Platform, software, templates, designs, and the StayReel name and brand. We grant you a non-exclusive, non-transferable licence to use the Guest Page and Platform for the Property during your Subscription. You must not copy, resell or reverse-engineer the Platform.
8.2 Property Content: you can use it anywhere. Once you have paid the Setup Fee, we grant you a perpetual, worldwide, royalty-free licence to use the Property Content for any purpose, including your own marketing and listings. We retain ownership of copyright in the underlying works. You don’t need to credit us.
8.3 Our right to use Property Content. You grant us a non-exclusive, worldwide, royalty-free licence to use the Property Content to operate, improve and promote the service, for example, in our portfolio, case studies, website and marketing. You may opt out of this promotional use by telling us in writing, in which case we will stop new promotional uses within a reasonable time.
8.4 Guest Content and consent. Guests own the reels and photos they create. You may only re-use Guest Content where the Guest has agreed to let your Property re-share it. StayReel only uses Guest Content in its own marketing where the Guest has separately and explicitly agreed to that use. You must respect each Guest’s permission settings and the rules of any platform (such as Instagram or TikTok) when re-sharing. We don’t auto-post to anyone’s personal account.
8.5 Your information. You grant us the licence we need to use the information you provide (for example, the Property name, address and details) to deliver the service. If you give us feedback, we may use it without obligation to you.
8.6 Music and third-party material. We don’t bake licensed commercial music into reels; Guests add their own audio within third-party apps and are responsible for their use of it. You are responsible for ensuring any third-party material you add or re-share is properly licensed.
9. Your responsibilities and acceptable use
You agree to:
- give accurate, current information and keep your access and contact details up to date;
- keep access codes and login details secure and confidential;
- use the service lawfully and not for any property you are not authorised to represent;
- comply with the terms of any third-party platform where you or your Guests share content;
- not misuse, overload, disrupt or attempt to gain unauthorised access to the Platform; and
- be responsible for your own conduct and, to the extent within your control, how the service is used at the Property.
You must not use the service to upload or share unlawful, infringing or harmful content.
10. Privacy and data
10.1 How we handle data. We collect and use personal information as described in our Privacy Policy and in accordance with applicable privacy laws, including the New Zealand Privacy Act 2020, the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, and applicable United States state privacy laws (such as the California Consumer Privacy Act / CPRA) where they apply.
10.2 Access details and third-party contacts. We treat access information (such as lockbox or alarm codes) with care and use it only to deliver the service. Where you give us another person’s details (for example, a cleaner or co-host as a backup contact), you confirm you are allowed to share them with us for this purpose.
10.3 Guests. We collect limited, mostly anonymous usage data from the Guest Page (such as scans and reels made) to provide analytics, and we handle Guest Content as described in clause 8. Guests are subject to a separate Guest Notice.
11. No guarantee of results
We provide content and tools. We do not promise or guarantee any particular outcome, including bookings, occupancy, revenue, reach, engagement, or social-media performance. These depend on many factors outside our control, such as your pricing, your listing, the market, the seasons and how Guests choose to use the service.
12. Warranties and disclaimers
12.1 We will provide the service with reasonable care and skill.
12.2 Otherwise, to the extent permitted by law, the service and the Platform are provided “as is” and “as available”, and we exclude all other warranties, conditions and representations (express or implied). We don’t warrant that the service will be uninterrupted, error-free or fit for any purpose you have not told us about.
12.3 Consumer law. Nothing in this Agreement excludes, restricts or modifies any consumer guarantee, right or remedy that applies to you by law and cannot lawfully be excluded. See the Regional Annex for New Zealand, Australia and the United States.
13. Liability
13.1 Cap. To the extent permitted by law, our total liability to you arising out of or in connection with this Agreement is limited to the total fees you paid us for the Property in the 12 months before the event giving rise to the liability.
13.2 Excluded loss. To the extent permitted by law, we are not liable for indirect or consequential loss, or for loss of profits, revenue, bookings, goodwill, data or content.
13.3 Carve-outs. Nothing in this Agreement limits liability that cannot be limited by law, including for death or personal injury caused by negligence, fraud, or non-excludable consumer guarantees (see the Regional Annex).
14. Indemnity
You agree to indemnify us against reasonable losses, costs and claims we suffer to the extent they arise from: your breach of this Agreement; your lack of authority or permission in relation to the Property or the Shoot; the condition of the Property; your use of Property Content or Guest Content beyond the rights granted; or your Guests’ conduct, to the extent within your control. This clause does not apply to the extent a loss is caused by us.
15. Suspension and termination
15.1 We may suspend or terminate the service (in whole or part) if you materially breach this Agreement (including non-payment) and don’t fix it within 14 days of us asking, or immediately where required by law or to protect the Platform or others.
15.2 You may stop using the service and cancel under clause 7 at any time.
15.3 Survival. Clauses that by their nature should survive (including 8, 11-14, 16 and 18) continue after this Agreement ends.
16. Changes to these terms
We may update these terms from time to time. If a change is material, we’ll give you reasonable notice (for example, by email or in-app) before it takes effect. If you keep using the service after a change takes effect, you accept the updated terms. If you don’t accept them, you may cancel under clause 7.
17. General
17.1 Entire agreement. This Agreement is the entire agreement between us about the service and replaces any earlier discussions.
17.2 Assignment. You may not transfer your rights without our consent. We may assign or transfer ours to an affiliate or in connection with a sale of our business, where your rights are not materially reduced.
17.3 Severability and waiver. If any part is unenforceable, the rest continues. A delay in enforcing a right is not a waiver of it.
17.4 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
17.5 Relationship and notices. We are independent contractors; there is no partnership or agency. Notices to us go to hello@stayreel.xyz; notices to you go to the contact details on your account.
18. Governing law and disputes
18.1 Default. Unless the Regional Annex says otherwise for your location, this Agreement is governed by the laws of New Zealand, and the courts of New Zealand have non-exclusive jurisdiction.
18.2 Your local rights still apply. Choosing a governing law does not take away the protection of mandatory consumer-protection and privacy laws of the country or state where you are based. The Regional Annex sets out how those apply.
18.3 Trying to resolve things first. Before formal proceedings, both of us will try in good faith to resolve a dispute by discussion.
19. How to contact us
Questions about these terms? Email us at hello@stayreel.xyz.
Regional Annex
These location-specific terms apply to Hosts based in the relevant country/state and prevail over the main body where they conflict, for those Hosts.
Annex A: New Zealand
- Consumer guarantees. The Consumer Guarantees Act 1993 and the Fair Trading Act 1986 apply. Because you acquire the service for business purposes, the parties agree that the Consumer Guarantees Act 1993 does not apply, and that sections 9, 12A, 13 and 14(1) of the Fair Trading Act 1986 are excluded, to the extent it is fair and reasonable to do so. Nothing excludes guarantees that cannot lawfully be excluded.
- Privacy. We comply with the Privacy Act 2020 and its Information Privacy Principles, including the IPP 3A indirect-collection notification requirements applying from 1 May 2026.
- Tax. GST (currently 15%) applies and will be shown where required.
Annex B: Australia
- Australian Consumer Law. Our services come with guarantees that cannot be excluded under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010). For major failures you are entitled to a remedy as set out in the ACL.
- Limitation (ACL form). To the extent permitted by law, and except for guarantees that cannot be excluded, our liability for failure to comply with a consumer guarantee is limited, at our option, to re-supplying the services or paying the cost of having them re-supplied.
- Privacy. We handle personal information in line with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles, including the reforms in the Privacy and Other Legislation Amendment Act 2024 and the statutory tort for serious invasions of privacy in force from 10 June 2025.
- Tax. GST (currently 10%) applies and will be shown where required.
Annex C: United States
- As-is. To the maximum extent permitted by applicable state law, the service is provided “as is” and we disclaim implied warranties (including merchantability and fitness for a particular purpose).
- Privacy. We comply with applicable U.S. state privacy laws (for example the California Consumer Privacy Act / CPRA, and comparable laws in other states as they apply) and with Section 5 of the FTC Act regarding unfair or deceptive practices.
- Local rights. Your mandatory local consumer-protection rights still apply, as set out in clause 18.2.
- Tax. Sales/other taxes may apply depending on the state and will be added where required.